We build products that enable you to tap into the wisdom of your real-world social network.

Our approach is grounded in two simple observations:

(1) The vast amount of knowledge and experience in people's heads far exceeds the amount of authored content online; and

(2) A real conversation with a helpful and interested friend can provide much better information than a web page.

Our first offering takes on the problem of "subjective search" — finding information that is customized and relevant to your personal tastes, needs, and context.

We believe that the best answers to subjective questions come from other people, so we apply advanced technology to make it easy for people to connect.

Our solution gives you a way to identify the right person, among the tens of thousands in your extended network, to answer a particular question; and lets you reach out without bothering people, spamming friends, or imposing on someone who isn't interested.